Being a passionate gamer myself, I am currently investigating the brand – consumer relationship in eSports for my master thesis project. I would highly appreciate if you could answer some questions and maybe we can even start an interesting discussion from this.
1. What do you think about brand involvement in eSports? Do you consider brands merely as financial supporter of the eSports scene or is there something beyond that?
2. Do you remember a moment where a brand added value to your eSports experience? If yes, how?
3. What attributes do you consider important for communications with the eSports consumer?
4. Which specific marketing activities do you like by brands active in eSports, such as Intel, Red Bull or Visa?
Any answer would be of great help! Thank you in advance.