Since Rain's victory in the Auction All-Kill Starleague on the 27th of October, there has been no news of a subsequent OnGameNet Starleague, why is this?
From the first broadcast of the 1999 Progamer Korea Open for Brood War, the Starleague turned into the flagship brand for OnGameNet. With sponsorships from major corporations such as Shinhan Bank and Korean Air, the attraction of large sponsors towards the Starleague demonstrated the growth of e-Sports as a spectator sport.
After the conclusion of the last Brood War Starleague, the tving Starleague on the 4th of August, OnGameNet immediately announced their plans to switch to Starcraft 2 with the Auction All-Kill Starleague. Subsequently, preliminaries and the tournament itself concluded in a span of three months after the announcement. However, since the conclusion of the Auction All-Kill Starleague, we have heard of no further news of the next Starleague.
With the beginning of the year, it seems that OnGameNet is starting to push League of Legends' Champions tournament as their flagship brand. Combined with the game itself being #1 on the PC Bang most played rankings for the past twenty weeks, it is no surprise that OnGameNet have made this decision.
The 'LoL effect' has taken the E-Sports scene in Korea by storm. The concept of teams greatly represents what traditional sports in Korea, such as baseball and football, more than what Starcraft did with Proleague. Champions has also taken over OnGameNet's key time slots of 7:30pm Wednesday and Friday, which were traditionally taken by the Starleague. This season, the Round of 12 was played on Wednesday, Friday and Saturday nights, with high viewer counts.
It will not be until February 2013 that OnGameNet switches from Standard Definition 4:3 (480p) to High Definition 16;9 (1080p), due to the Yongsan studio not being fully equipped to broadcast in HD. Due to this, this may also be a reason why a new Starleague has not been talked about.
However, during the time between October and February, another Starleague could have been run. Despite the WCS and WCG taking some time out of the calendar, at least qualifiers and dual tournament could have been run to hype the fans up for the upcoming Starleague.
With the finishing touches being applied to the installation of HD equipment in Yongsan Stadium, another issue is the upcoming Heart of the Swarm expansion. Despite the release date being in March, it is necessary to wait for at least one month after the expansion to allow for players and spectators to adapt to the new game.
Due to these circumstances, it would be logical that a Heart of the Swarm Starleague would begin in either April or May 2013.
Source: Daily ESPORTS (Nam Yoon-sung)