WME | IMG has acquired Global Esports Management (GEM), the agency currently representing the likes of Christopher "MonteCristo" Mykkles, Choi "Bomber" Ji Sung, OnGameNet, and Cong "StrifeCro" Shu, as well as many other big names in esports. WME | IMG will incorporate GEM's expertise in the field of esports to provide management services to players, personalities, and organizations, according to the company's press release.
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WME I IMG represents some big musicians like Lady Gaga, Deadmau5 and actors from Hugh Jackman and Seth McFarlane. It's an interesting step for such a mainstream and large scale organization to pick up on e-sports.