The fateful day is here - the EU Store is finally online. For those of you who held on to your discounts from TSL4 and Liquid Rising, now's the time to cash them in. If you missed it, check out our announcement post for some more detailed information on shipping and pricing. Now, it's time to buy some stuff!
Hoodie and Mousemat
TL Branded Stuff!
Liquid Rising Poster
Free with any contribution to Liquid Rising
All items included to the order after the most expensive item get charged 50% of their full shipping rate.
|Shirts and Posters||€6 + 50% for the next item added|
|Mousepads||€9 + 50% for the next item added|
|Hoodies||€12 + 50% for the next item added|
|Shirts and Posters||€5 + 50% for the next item added|
|Mousepads||€7 + 50% for the next item added|
|Hoodies||€7 + 50% for the next item added|
One of the unique challenges with the EU Store was the fact that we had never originally planned to produce products in Europe. Thus, we had to find suppliers and manufacturers who would allow us to make products that were as close to identical as possible to our NA products. We looked at the American Apparel version available in Europe, but it was far too expensive after customization. The solution was to order a bespoke (custom tailored) hoodie, which used the same materials of our original and had the exact same model and cut. While the TL logo on the breast is larger than the US hoodie, it is otherwise completely identical to our US product
Opening our European store was a valuable experience in learning how to manufacture products from two locations. Going forward, we will be able to prepare for both NA and EU production from the earliest stages of production, and thanks to our great partners, manufacture products that are identical in both regions.
Launching the store is just half of the job. The challenge of maintaining and improving the EU Store lays ahead of us. Europe offers plenty of opportunities and we will do our best to improve your experience and make our products available in more countries. We can finally say it business is open in Europe.