| Seriox Germany. May 31 2012 08:58. Posts 373 | Profile # |
Sony Computer Entertainment America has filed a patent that could see video games interrupted by compulsory advertising. The patent's abstract describes the the suspension of "interactive content" in order to display an advertisement, after which interaction resumes.
The patent suggests that a new mode of in-game advertising is under consideration, which to date has seen visual advertising and product placement appearing in games without overtly interfering with play. The development hints that, in future, in-game advertising may adopt a model much closer to commercial television.
The patent, filed July and granted November of last year, goes into more detail about how this would affect the user experience. The filing suggests that gamers could be warned of an impending advertisement by a warning message, or by slowing down gameplay. The filing also suggests that game content could effectively be rewound at or prior to the end of the ad, presumably in an attempt to ready up the player in case the gameplay broke off at a critical point.
Online multiplayer games are specifically mentioned, confirming that Sony is at least considering the approach to both online and offline games. During online games, the patent has clauses for the display of the same advertisement to all users simultaneously, and different adverts for one or more players.
In addition to the "video game consoles" mentioned in the patent, it is also applicable to computers, TVs, DVD and DVR players as well as home media servers.
Though the patent exists it is impossible to say how widely this mode of advertising is likely to be applied.
Source: US Patent & Trademark Office, via Digital Spy
Source:
http://www.gizmag.com/sony-in-game-advertising/22743/
First of all it is not 100% clear how this is gonna affect the gamers but I think it is definitely one of the worst ideas Sony ever had.
If there is an ad during the loadingscreen it might be okay but if the ad interrupts the gameplay it will be a whole new level of advertising. (in a bad way, of course)
I just don't see anything good about this patent but I could be wrong. Any opinions on this? |
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| thesideshow May 31 2012 09:02. Posts 906 | Profile Blog # |
I'm not going to buy a game that will take me out of immersion every once in awhile.
During the loading screen is fine I guess. But don't we already pay for the game? Why should they get away with further monetizing us like that? |
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| Piledriver United States. May 31 2012 09:04. Posts 771 | Profile Blog # |
| I think its mostly going to be a feature in Free to play games. I'm fine with ads if the game is completely free to play. |
| | On June 21 2010 01:51 KiWiKaKi wrote: Your ego is too high in relation to the number of base you use- Kiwikaki on Naniwa's ego :D. |
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| T0F4sT Netherlands. May 31 2012 09:05. Posts 286 | Profile # |
On May 31 2012 09:04 Piledriver wrote:
I think its mostly going to be a feature in Free to play games. I'm fine with ads if the game is completely free to play.
This.
I am also OK with ads if the games are cheaper. |
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 _MagnuM_ Denmark. May 31 2012 09:06. Posts 136 | Profile # |
OH. MY. GOD....
I guess its the natural development of advertising, but I never thought about it before... this is absolutely horrible... the first thing that popped into my head when i read that was murder... i wanna murder the fucking guy who came up with this idea...
On the other hand... that shit aint gonna fly... games will be hacked and the ads will be removed, there will be some sort of intervention, i am one hundred percent sure that i'm not the only one who thinks this is absolutely insane!!
Seriously, who out there will say this is a good idea??? WHO??? I FUCKING DARE YOU TO SPEAK!!! |
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| Reaper9 United States. May 31 2012 09:07. Posts 1251 | Profile # |
On May 31 2012 09:05 T0F4sT wrote:
Show nested quote +On May 31 2012 09:04 Piledriver wrote:
I think its mostly going to be a feature in Free to play games. I'm fine with ads if the game is completely free to play.
This. I am also OK with ads if the games are cheaper.
Problem A being that the games are obviously not going to be cheaper, judging on current gaming-marketing trends. If anything, they will add more things to annoy the hell out of us. What is this, Hollywood?Last edit: 2012-05-31 09:07:17 |
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| BreakfastBurrito United States. May 31 2012 09:07. Posts 669 | Profile # |
Wow, hope this never happens EVER. Ads are one of the most irritating things ever, although I get that they are necessary. Please not during the middle of a match  loading screen w/e though, I'll even look at it, but if it increases loading time then that will also be annoying. |
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| Klockan3 Sweden. May 31 2012 09:07. Posts 2791 | Profile Blog # |
On May 31 2012 08:58 Seriox wrote:
I just don't see anything good about this patent but I could be wrong. Any opinions on this?
The best thing about the patent is that now everyone else would have trouble implementing shit like this!Last edit: 2012-05-31 09:07:51 |
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| killerdog Denmark. May 31 2012 09:08. Posts 645 | Profile # |
| I think this shouldn't be in any games which have even a hint of story behind them, In something like fifa or counterstrike then ads between rounds or during halftime or w/e are fine. But imagine playing oblivion or amnesia or something and then an ad pops up. It would totally ruin any chance of the mood which is what makes the game enjoyable . |
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| Frolossus United States. May 31 2012 09:11. Posts 1096 | Profile # |
| wouldn't it be easier to make like interchangeable floor panels or wall art or flags that appear at various stages of the game that can advertise stuff instead? |
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| Xyik Canada. May 31 2012 09:14. Posts 606 | Profile Blog # |
| Thats pretty ridiculous, ads in games are one thing, but ads that interrupt gameplay are not acceptable. Imagine paying to watch a movie and having an ad interrupt? Or playing a game of SC2 and having ads flash on? Ridiculous. I thought having the disconnect screen come up in SC2 was bad enough (and that can't be helped. Imagine if the drop screen had random ads on it?) We paid for entertainment, and being interrupted is not entertaining. |
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| Andrew2658 United States. May 31 2012 09:14. Posts 354 | Profile # |
| This could also be used for used game purchases. Sony could require a pass that comes with the game you buy to stop these ads from popping up. This would mean people who buy the used game don't have the pass, and have to watch ads. |
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| Derez Netherlands. May 31 2012 09:15. Posts 4488 | Profile Blog # |
It's like playing diablo with a friend that wants to listen to the dialogue.
I think its fine for F2P, and could even lead to better F2P games overall. I won't ever pay for a game with commercial breaks in it, same as a movie in that sense. |
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| GizmoPT Portugal. May 31 2012 09:15. Posts 1438 | Profile # |
| i dont wanna live in this world anymore |
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| mastergriggy United States. May 31 2012 09:18. Posts 1297 | Profile Blog # |
On May 31 2012 08:58 Seriox wrote:
Show nested quote +
Sony Computer Entertainment America has filed a patent that could see video games interrupted by compulsory advertising. The patent's abstract describes the the suspension of "interactive content" in order to display an advertisement, after which interaction resumes.
The patent suggests that a new mode of in-game advertising is under consideration, which to date has seen visual advertising and product placement appearing in games without overtly interfering with play. The development hints that, in future, in-game advertising may adopt a model much closer to commercial television.
The patent, filed July and granted November of last year, goes into more detail about how this would affect the user experience. The filing suggests that gamers could be warned of an impending advertisement by a warning message, or by slowing down gameplay. The filing also suggests that game content could effectively be rewound at or prior to the end of the ad, presumably in an attempt to ready up the player in case the gameplay broke off at a critical point.
Online multiplayer games are specifically mentioned, confirming that Sony is at least considering the approach to both online and offline games. During online games, the patent has clauses for the display of the same advertisement to all users simultaneously, and different adverts for one or more players.
In addition to the "video game consoles" mentioned in the patent, it is also applicable to computers, TVs, DVD and DVR players as well as home media servers.
Though the patent exists it is impossible to say how widely this mode of advertising is likely to be applied.
Source: US Patent & Trademark Office, via Digital Spy
Source: http://www.gizmag.com/sony-in-game-advertising/22743/First of all it is not 100% clear how this is gonna affect the gamers but I think it is definitely one of the worst ideas Sony ever had. If there is an ad during the loadingscreen it might be okay but if the ad interrupts the gameplay it will be a whole new level of advertising. (in a bad way, of course) I just don't see anything good about this patent but I could be wrong. Any opinions on this?
I want to say this is one of the worse, but I don't know how it compares to keeping your customers cc info in non encrypted data, the ps move, or any of the other 100s of stupid things sony does. |
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| Shock710 Australia. May 31 2012 09:24. Posts 2925 | Profile Blog # |
What happens if i'm in an intense battle scene for on like nearly no life, and concentrating on doing a combo (a fighting game) and suddenly theres an ad, sure the ad may be intresting (other cool games, trailers) or very short, the point is when the game restarts i've forgotten what i'm doing what my last thoughts were, where i am up to in the button combo, its like playing with a little brother behind u pressing pause every now and again, its gonna continue breaking ur concentration and focus in the game, till u go "fuck this shit, when the ad comes up and just stop playing the game"
I remember one time i was playing god of war on the ps3, and i was fighting on really low health and barrel rolling around to avoid attack and attack whenever i had the chance, it was really tiring but i would win the end, but my cat steps on the remote and changes the channel, i quickly hit pause (menu) and change back, but as soon as i unpaused i forgot i need to barrel roll at that moment and die....ffs...tho loading screens would be interesting if it reduced the price but it would probably mean longer time spent not playing the game, as the load time depends on game and console, so if the ad is longer than the load time, the game cant load while ur watching an ad that would be dumb, "enter next level" "loading" "ad" "half way through a cutscene, cause the load finished while i was watching an ad" "WTF"
They would need to like "balance" it, but i would rather not have any ads, instead of waiting for them to "balance" it. Games in Australia is so damn expensive, even tho our dollar is close to Americans our games are retardedly high, D3 was like 60$ in USA, well i've seen it selling for 80-99$ here. Last edit: 2012-05-31 09:24:53 |
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 Falling Canada. May 31 2012 09:26. Posts 6367 | Profile Blog # |
Cool. I think Microsoft should do this. While you are word processing or browsing on the internet, a giant full screen ad plays for 30 seconds to a minute and can't be closed in any way. Think about all that time you are on your computer and how many ads that could be played during that time.
Imagine if Amnesia had this :SLast edit: 2012-05-31 09:26:54 |
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| Mementoss Canada. May 31 2012 09:28. Posts 2481 | Profile Blog # |
| I wouldnt mind if they had option to get game for free but it included these ads once an hour or something.But this just opens up to way worse things. So no I guess this is a terrible idea after all. Ill pay 60$ for my freedom in my own game thanks. |
| | http://www.youtube.com/watch?v=uu96xMwFVXw |
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| TotalBalanceSC2 Canada. May 31 2012 09:28. Posts 392 | Profile # |
| Maybe Sony is actually trying to save gamers by patenting it so that no other company can bombard us with advertisements in game. Unlikely I know, but one can hope. |
| | Everyone has something useful to say, unfortunately most people never listen. Sic semper erat, et sic semper erit. |
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| _MagnuM_ Denmark. May 31 2012 09:33. Posts 136 | Profile # |
On May 31 2012 09:15 GizmoPT wrote:
i dont wanna live in this world anymore
my thoughts exactly. |
| | We don’t stop playing because we grow old; we grow old because we stop playing. |
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