 motbob  United States. June 01 2012 04:46. Posts 11471 | Profile Blog # |
http://www.cnbc.com/id/47633993
RALEIGH, North Carolina (Reuters) - CBS Interactive, the gaming wing of CBS Corp, has locked up exclusive advertising deals with six major professional leagues, capitalizing on a sport that is rapidly growing in popularity while managing to run under the mainstream radar.
Executives for CBS Interactive told Reuters on Wednesday that they had signed agreements to stream pro competitions with the North American Star League, Dreamhack, Electronic Sports League, Global StarCraft II League, EVO Championship Series, and Major League Gaming. CBSi also has a non-exclusive deal with a seventh, IGN Pro League.
"We've locked up 96 percent of all the advertising inventory around eSports, and now we have an opportunity to take that to market and turn this pond into an ocean," said Simon Whitcombe, general manager of CBSi Games.
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CBSi Games also has partnered with Own3D, one of the world's largest live streaming companies to expand its reach. Own3D already attracts over 10 million people a month to watch live streaming game competitions and events.
The deal with Own3D comes on the heels of a separate CBSi partnership with TwitchTV, which attracts another 17 million gamers per month through its streaming game content.
Note: CBSi does not actually have direct partnerships with Dreamhack, ESL, GSL, or IPL.
Having control over the "advertising inventory" means that CBSi now has the right to sell advertising space during MLG, ESL, NASL, etc in a way that they choose. Since CBSi (I assume) has more knowledge about how to get the most out of advertising space than most of the leagues do, I'd imagine that this deal will be great for all parties, at least in theory.
According to Slasher, the control that CBSi has over advertising for Dreamhack, ESL, IPL, and GSL only exists if those leagues use Twitch TV. And even then, CBSi will only be handling their advertising in the US. So, for example, if ESL uses Twitch for the next IEM, CBSi will be handling their advertising in the US, but if ESL uses a stream of their own, CBSi will not be handling the advertising at all.
For reference, ESL, IPL, and Dreamhack used Twitch to stream their last major event. GSL did not.
On June 01 2012 05:08 Slasher wrote:
I have spoken to CBSi Games General Manager Simon Whitcombe and would like to clarify a few things.
- CBS Interactive has direct partnerships only with MLG, TwitchTV, and now NASL and Own3d. CBSi will sell advertising for those leagues worldwide. EVO, DreamHack, ESL, and IPL were named because of those leagues' broadcast deals with TwitchTV. CBSi does NOT have a direct partnership with any of those leagues at this time, but are included as all broadcasts are done via TwitchTV. Advertising will be sold for these leagues in the US.
- GSL was listed as per their previous streaming via Twitch and Own3d, but there is again no direct partnership with GomTV
- "96% of all the advertising inventory" refers to only to LIVE VIDEO, and does not count VOD's such as YouTube and Blip.tv.
Last edit: 2012-06-01 05:43:11 |
| | <marttorn> lucky I don't live in a culturally diverse place | |
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| RmoteCntrld United States. June 01 2012 04:48. Posts 595 | Profile # | |
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| Corrosive Canada. June 01 2012 04:48. Posts 3661 | Profile # |
I don't like this. Giving me a bad feeling. Lack of competition isn't good.
edit: ps, they also have twitch and own3d under contract too i think.Last edit: 2012-06-01 04:49:11 |
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| Fragile51 Netherlands. June 01 2012 04:48. Posts 15572 | Profile # |
| Well i sure didn't see this one coming. Crazy news. |
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 brokenLoL United Kingdom. June 01 2012 04:49. Posts 418 | Profile # |
| They forgot to make a deal with KeSPA. |
| | Save me from myself |  |
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| Pjorren Sweden. June 01 2012 04:49. Posts 495 | Profile # | |
| | ThorZaIN | Naniwa | Sortof | Taeja | Jjakji | Ryung | MMA | Jaedong + Terran fan! |
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| Demonhunter04 June 01 2012 04:49. Posts 1474 | Profile # |
They're going to stream NASL, DH, ESL, GSL, EVO, and MLG? Dang
EDIT: They also have a deal with IPL and partnered with Own3dLast edit: 2012-06-01 04:51:03 |
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| SnuggleZhenya June 01 2012 04:49. Posts 545 | Profile # |
| As long as I can still get my streams of major tournaments more or less the same way I am now, I'm all good. |
| | You'll never get better being an angry nerd sitting alone in your room. |
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| neoghaleon55 United States. June 01 2012 04:50. Posts 6198 | Profile Blog # |
What the hell does "lock up advertising inventory" mean?
English please.
Does it mean they get to have their sponsors advertise during MLG?
or advertisers now have to go through CBSi to get their product on air time? |
| | moo...for DRG |  |
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| EatThePath United States. June 01 2012 04:50. Posts 2467 | Profile Blog # |
On June 01 2012 04:48 Corrosive wrote:
I don't like this. Giving me a bad feeling. Lack of competition isn't good.
edit: ps, they also have twitch and own3d under contract too i think.
they will spin off the rights for a profit later. and who knows what the term of contract is? |
| | Comprehensive strategic intention: DNE |
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| procyonlotor Italy. June 01 2012 04:50. Posts 472 | Profile Blog # |
On June 01 2012 04:46 motbob wrote:http://www.cnbc.com/id/47633993
Show nested quote +RALEIGH, North Carolina (Reuters) - CBS Interactive, the gaming wing of CBS Corp, has locked up exclusive advertising deals with six major professional leagues, capitalizing on a sport that is rapidly growing in popularity while managing to run under the mainstream radar.
Executives for CBS Interactive told Reuters on Wednesday that they had signed agreements to stream pro competitions with the North American Star League, Dreamhack, Electronic Sports League, Global StarCraft II League, EVO Championship Series, and Major League Gaming. CBSi also has a non-exclusive deal with a seventh, IGN Pro League.
"We've locked up 96 percent of all the advertising inventory around eSports, and now we have an opportunity to take that to market and turn this pond into an ocean," said Simon Whitcombe, general manager of CBSi Games.
GSL = Global Starcraft II League? It seems all the really big ones are in there.
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| InfusedTT.DaZe Romania. June 01 2012 04:50. Posts 512 | Profile # |
| what exactly does this mean? |
| | "Echoes of past events nudge the tiller on my present course, I await its reflection in the future" |  |
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| GMonster June 01 2012 04:50. Posts 679 | Profile Blog # |
On June 01 2012 04:49 brokenLoL wrote:
They forgot to make a deal with KeSPA.
haha this actually made me laugh. Its a little true in a sense :D |
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| RageCommodore Germany. June 01 2012 04:51. Posts 823 | Profile # |
| Wait WHAT!? That sounds like they pretty much have the monopoly for advertising now. That's crazy! |
| | BW: sGs.sTaRfaLL SC2: NN_Commodore | fan of: Darkforce, DBS, KrasS, Delphi, Last, BoguS | Mass BC/ Ghost ftw! | song of the week: Imagine Dragons - Radioactive |  |
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| Ale. United States. June 01 2012 04:51. Posts 25 | Profile # |
| This is lolwut cray cray. I'd love to see CBS introduce serious professional production quality and maybe make it more of an MMA fights sort of deal. I think that'd build up a lot more excitement team recognition. "Best" players are varying so often no adays. I think it'd be better to give them time to rest and develop new strategies. |
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| R0YAL United States. June 01 2012 04:52. Posts 1762 | Profile Blog # | |
| | Absence of evidence is not evidence of absence. |  |
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| SomeONEx Sweden. June 01 2012 04:52. Posts 630 | Profile # |
| I have a bad feeling about this |
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| GinDo June 01 2012 04:52. Posts 2927 | Profile Blog # |
What does this mean. The OP is lacking  |
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| kakaman United States. June 01 2012 04:52. Posts 1492 | Profile Blog # |
| This is apparently a lot of marketing because apparently CBSi has partnerships with twitch.tv and own3d, so my guess is they will provide expertise but twitch and own3d are still the primary players. |
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| Catch]22 Sweden. June 01 2012 04:52. Posts 2340 | Profile Blog # |
| Great to see people noticing esports! Time to take your tinfoil hats off guys. |
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