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Ideas on how to give more exposure to sponsors

Forum Index > StarCraft 2 1 2 3 4 5 6 7 8 9 10 11 12 13 All
 
 Daimai   Sweden. June 25 2012 20:20. Posts 589
Profile Blog # 
I just saw an excerpt of the real talk with TotalBiscuit where he mentioned that sponsors aren't happy with the amount of exposure they get in-game, and have had players incorporate their sponsors name in their ingame nicks because of this.

You can see the clip here: http://www.youtube.com/watch?feature=player_detailpage&v=wIKv9hYNF5w#t=6103s

I agree with his point and think that we should think of something that gives more exposure to sponsors, since they would want to sponsor sc2 players more then. I was thinking something in style of custom decals with the sponsors name, which would appear on every building the player built.

Have no more ideas at the moment but thats why I started this thread.

What can we do to help ESPORTS?
I despise every terran player on this earth, and I hope there is a special place in hell saved for them.
Old Post

 
 Hens   Germany. June 25 2012 20:22. Posts 266
Profile # 
I know Warcraft III had specific maps where the Sponsor names were written on the ground on expo spots or certain creep camps, that could be viable in Sc II too.
Old Post

 
 Xpace   United States. June 25 2012 20:23. Posts 2040
Profile # 

On June 25 2012 20:22 Hens wrote:
I know Warcraft III had specific maps where the Sponsor names were written on the ground on expo spots or certain creep camps, that could be viable in Sc II too.


Yeah they do that now, don't they? Like how Metropolis has a huge "ESV" on it.
Old Post

 
 skeldark   Germany. June 25 2012 20:25. Posts 2215
Profile # 
You are kidding me?

You ask yourself how sponsers can annoy us with more advertise?
You also ask yourself how company's could get more money from you and how you are able to buy a product for more money than they want?
You know what i have a solution.
Because you are so worry about them making money, you just give them all your money and we dont see shit advertise ingame!

Last edit: 2012-06-25 20:26:13
Save gaming: kill esport
Old Post

 
 marttorn   Norway. June 25 2012 20:26. Posts 5023
Profile Blog # 
Basically I think that logos in game thing is best yeah, or that banner thing like in Dota or what not. I don't think anyone who's seriously interested in the furthering of SC2 would not want this implemented.

@skeldark: What?
Last edit: 2012-06-25 20:27:37
So far as we can determine, peanut butter has no effect on the rotation of the earth.
Old Post

 
 archonOOid   June 25 2012 20:26. Posts 1873
Profile Blog # 
How about a commercial break every 5 minutes? Pausing is already common in games due various reasons.
I'm Quotable (IQ)
Old Post

 
 Humbalumba   Germany. June 25 2012 20:28. Posts 91
Profile # 

On June 25 2012 20:23 Xpace wrote:

Show nested quote +



Yeah they do that now, don't they? Like how Metropolis has a huge "ESV" on it.


Yeah , but ESV are the map creator and i dont think that it would be viable to have a metric shitton of maps because of the sponsors. Like mentioned by TB imho , putting sponsors in the overlay is a far more easy and visually better.

Besides that, custom decals would be very nice and should be doable to implement , but i dont think blizzard will do this
 
Old Post

 
 NuEnergy   Netherlands. June 25 2012 20:28. Posts 32
Profile # 

On June 25 2012 20:26 archonOOid wrote:
How about a commercial break every 5 minutes? Pausing is already common in games due various reasons.


but not pausing the game to show the sponsers it takes gamers forced out of there focus which isnt logical at all
Last edit: 2012-06-25 20:29:20
 
Old Post

  Sea_Food   Finland. June 25 2012 20:30. Posts 1612Profile Blog # 
AFAIK, the ToS in sc2 says you are not allowed to put names or advertisements of any companies in the maps. I belive ESV and GSL got special premissions.

Blizzard does not want companies making money off sc2, without blizzard getting royalties.
Last edit: 2012-06-25 20:31:23
 
Old Post

 
 Derez   Netherlands. June 25 2012 20:32. Posts 4495
Profile Blog # 
Look, its basicly the same thread.
 
Old Post

 
 OptimusYale   Korea (South). June 25 2012 20:34. Posts 978
Profile Blog # 
Sponsors aren't happy with their names not splashed everywhere so how can we solve it?

Unintrusive chat messages that only appear to spectators (like an Adbot), Overlays with moving parts. Shots of tournament sponsor stuff before going into the game (GSL style) casters mentioning it every possible time they can.
 
Old Post

 
 divito   Canada. June 25 2012 20:35. Posts 1136
Profile Blog # 
Outside of showing logos with the casters that is currently done, or playing specific commercials, one of the only real ways to do it without having to go through Blizzard would be through streams adopting overlays; this is done in smaller tournaments that I've noticed, but it's not very widespread.

Other than that, organizations will have to get more clever with either mentioning it more during casts, naming events after sponsors (similar to PGA/ATP events), or other such tricks. Another aspect that I've done as part of organizations in the past is assigning a contest to an event or a social media page attached to an event. Gives you some tangible statistics too.
Skype: divito7
Old Post

 
 FreudianTrip   Switzerland. June 25 2012 20:37. Posts 1882
Profile # 
Dude you don't work for them. Don't do their advertising for them. This 'lets help advertisers' shit boggles my mind. Of course TB has an opinion on it, he makes a very good amount of money from them. Of course EG cares about how to get sponsorship out there, they're being paid millions of dollars to do so.

You, you are not.

So here's my idea. The Protoss are replaced by Coca-Cola, Zealots are Sinalco bottles, Stalkers are Coke-Zero cans and Carriers are Chupa-Chups (because they suck, geddit?).

Zergling Speed is renamed 'Just Do It' and the lings gain little Nike shoes, you can choose what brand of Nikes in the custom decal section like this is NBA2K12.

For Terran, Marines are removed and replaced by 'Marlboro Men' who have a constant stim (due to being super cool because they smoke cigarettes) but lose health over time. Not only is this great advertising but it's a gameplay mechanic as well! We can sell that spot for HUNDREDS OF CENTS!
 
Old Post

 
 Dodgin   Canada. June 25 2012 20:39. Posts 25263
Profile # 

On June 25 2012 20:26 archonOOid wrote:
How about a commercial break every 5 minutes? Pausing is already common in games due various reasons.


You're joking right...

--

Logos on maps would be fine.
Last edit: 2012-06-25 20:40:46
 
Old Post

 
 AsymptoticClimax   United Kingdom. June 25 2012 20:40. Posts 246
Profile # 
probably been mentioned but im a big fan of the good 'ol logo on maps.
i wish my motherboard would find a fatherboard so i could have anotherboard
Old Post

 
 papaz   Sweden. June 25 2012 20:47. Posts 3746
Profile # 
What does a person has to do to get away from ads nowadays?

I already get enough exposure of ads through TV and different sites (although I use adblock). Let me have a relaxing ad free experience with at least Starcraft 2.

No, I don't think sponsors should get anything in the game at all!
 
Old Post

 
 skeldark   Germany. June 25 2012 20:47. Posts 2215
Profile # 

On June 25 2012 20:37 FreudianTrip wrote:
Dude you don't work for them. Don't do their advertising for them. This 'lets help advertisers' shit boggles my mind. Of course TB has an opinion on it, he makes a very good amount of money from them. Of course EG cares about how to get sponsorship out there, they're being paid millions of dollars to do so.

You, you are not.

So here's my idea. The Protoss are replaced by Coca-Cola, Zealots are Sinalco bottles, Stalkers are Coke-Zero cans and Carriers are Chupa-Chups (because they suck, geddit?).

Zergling Speed is renamed 'Just Do It' and the lings gain little Nike shoes, you can choose what brand of Nikes in the custom decal section like this is NBA2K12.

For Terran, Marines are removed and replaced by 'Marlboro Men' who have a constant stim (due to being super cool because they smoke cigarettes) but lose health over time. Not only is this great advertising but it's a gameplay mechanic as well! We can sell that spot for HUNDREDS OF CENTS!

i dont understand it. I saw this more and more on tl in last years. Can you explain it to me because i just dont get it.
Why do so many young people ask themself how companys can take their money? They think they own them the money or they do something "good" by helping other people get their money? Its like up site down world here on tl. Costumers dont try to get the best product for lowest price they think about how company can sell them worst product for highest price.

Im not kidding right now, i really don't understand it and i want to understand what going on in this peoples mind.
For me it just look insane but there are so many of them...
Save gaming: kill esport
Old Post

 
 DifuntO   Greece. June 25 2012 20:47. Posts 1213
Profile # 
A sponsor logo next to or below the player name would be fine.
 
Old Post

 
 unbaal   Sweden. June 25 2012 20:50. Posts 42
Profile # 
You are familiar with concept of capitalism right? I dont know in what world you think esports could stay afloat without sponsors...
www.essv.se
Old Post

 
 FreudianTrip   Switzerland. June 25 2012 20:57. Posts 1882
Profile # 

On June 25 2012 20:47 skeldark wrote:

Show nested quote +


i dont understand it. I saw this more and more on tl in last years. Can you explain it to me because i just dont get it.
Why do so many young people ask themself how companys can take their money? They think they own them the money or they do something "good" by helping other people get their money? Its like up site down world here on tl. Costumers dont try to get the best product for lowest price they think about how company can sell them worst product for highest price.

Im not kidding right now, i really don't understand it and i want to understand what going on in this peoples mind.
For me it just look insane but there are so many of them...



I think it's basically a mixture of conditioning and naiveté. They like Starcraft, they've been told Starcraft and eSports doesn't exist without Sponsors, so they support the sponsors and go out of their way to do so.

You've got to remember that the majority of the audience is very young which will lead to this sort of 'Doing something for nothing so they'll be my friend' thought path.
 
Old Post

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