TeamLiquid and Meltdown partner up
Few things bring people better together than a pint of beer over their favorite game. That's why we thought it was so cool, maybe even a bit surreal, when Meltdown, the first gamer bar in Paris was announced. Meltdown immediately got our attention. It was one of those daring ideas that we all want as a community, but few people are brave enough to actually turn into a reality. But they pulled it off, and after the announcement of the second gamer bar in Berlin, it's clear Meltdown are here to stay and will only get bigger from now.
As TL's store guy, I thought selling our merchandise at live locations was a distant dream. But by cooperating with Meltdown, we've been able to make it a reality far ahead of schedule. Like Meltdown, the TL store wants to make ESPORTS something more than just watching games at home. We want to make it a normal part of life just like traditional sports, whether that means getting together with friends to watch a match at a bar, or wearing a shirt that represents your favorite team.
We started discussing a partnership with Meltdown as early as last summer. Due to the well known delays to the EU store, the partnership got pushed back by more than 6 months. But Meltdown's staff and in particular Foxy, have shown understanding for our struggles and never backed away from us. Working with Meltdown is a joy, which makes me even more confident in our partnership. I'm delighted we are finally able to present the TL merchandise to ours and Meltdown's fans in Paris and Berlin.
The items available for sale are the best selling TL Hoodie, the 3S shirts line, the classic Winged Pony Shirt and well as the 3S and Classic Posters. We hope we can offer even more items in the future. So this weekend, when you drop by for a beer, just ask the lovely Meltdown staff for you favorite TL item !
As TL's store guy, I thought selling our merchandise at live locations was a distant dream. But by cooperating with Meltdown, we've been able to make it a reality far ahead of schedule. Like Meltdown, the TL store wants to make ESPORTS something more than just watching games at home. We want to make it a normal part of life just like traditional sports, whether that means getting together with friends to watch a match at a bar, or wearing a shirt that represents your favorite team.
We started discussing a partnership with Meltdown as early as last summer. Due to the well known delays to the EU store, the partnership got pushed back by more than 6 months. But Meltdown's staff and in particular Foxy, have shown understanding for our struggles and never backed away from us. Working with Meltdown is a joy, which makes me even more confident in our partnership. I'm delighted we are finally able to present the TL merchandise to ours and Meltdown's fans in Paris and Berlin.
The items available for sale are the best selling TL Hoodie, the 3S shirts line, the classic Winged Pony Shirt and well as the 3S and Classic Posters. We hope we can offer even more items in the future. So this weekend, when you drop by for a beer, just ask the lovely Meltdown staff for you favorite TL item !
I will never forget the thread we started on TL to announce the opening of the first Meltdown bar. The community's reaction was amazing, and gave us the strength to continue and expand our projects. It is an honor to partner with TL today, and give our customers the chance to buy their favorite merchandising items directly at the bar.
Foxy
A lot of us are working in esports because we enjoy to work on things we like, and in line with that this partnership is a no-brainer. We get live stores in Berlin and Paris, and in return get to promote esports bars and share some of the revenue. This partnership came down to a very simple question. How awesome is it to sell our merchandise in esports bars located in some of the biggest and most beautiful cities in the world?